One of the biggest challenges for small businesses when it comes to search engine marketing is figuring out what the best keywords are to target in their organic and paid search advertising campaign.
Online marketing is not enough to get your business message to your target audience. As online consumption continues to grow and channels multiply, your local business must incorporate a wide variety of online tactics.
Getting lost in the trenches of PPC warfare is a common but dangerous hazard. Sometimes you need to take a step back and review the battleground from afar.
As a pioneer in semantic technology, Vertical Search Works, CEO and Co-Founder, Colin Jeavons, was recently invited to Enterprise Search Summit in NYC to speak about the evolution of semantic search technology on mobile devices. This new platform pairing has unleashed an entirely new frontier for the potential of mobile devices. Semantic technology coupled with voice activated response unlocks an entirely new reality for both consumers and advertisers.
The launch of Siri is just the beginning, and as users demand more from their smart devices, it won’t be enough. The ability to respond to consumers’ “instant gratification behavior” will require enhanced technology – this is where semantic search comes in. It is essential that advertisers understand where this technology is headed and the possibilities it presents to reach consumers on the go.
What can I do to prepare better for mobile search?
We’ve put together the following key tips to help you better position yourself for the future of mobile search:
Location matters – use it & infuse it. Make sure you indicate your location on your website and your entire digital outreach program. Be sure to include both local and regional information to maximize your business appeal.
Create messages that respond to who, what, when, where. This makes the information you present to your consumer “fool proof” by keeping it simple and to the point.
Be descriptive and engaging. Don’t just tell consumers what your product is, make sure you tell them what your product can do for them and outline the benefits.
Showcase recommendations and customer reviews. Showcasing customer feedback on your site is a great way to not only build up your SEO profile but it’s a great way to gain trust from consumers who are considering purchasing your product. If you have a feedback tool already enabled don’t be afraid to showcase it. If not, it’s time to start exploring a mechanism that you can include on your site.
Develop linked user paths through descriptions. Developing a better internal linking strategy does double duty – it keeps users on your site longer and it also can help boost your SEO rankings thus making your business more visible over time.
Spotlight on Success__________________________________
Bacchus Selections – Client since 2011
“VSW has provided a better return than other marketing ventures, including social networking. The campaign is at the top of our analytics in generating new members and attracting potential consumers. The staff has shown to be pro-active and kept consistent communication throughout our program.”
Dynamic geographic targeting based on city and/or region – it’s up to you! With this feature you can enable your location-based campaign on the fly directly in the ad copy.
Sortable columns to better manage and group your ads – including everything from status to best performing ads.
New status icons that make understanding your campaign and ad status much easier.
Campaign status and ad status are now tied together, clarifying the connection between ads running and ads not running to the campaign status.
