Technology  //  Semantic and Vertical Search Technology

The VSW’s proprietary semantic indexing and ad matching technology scans publishers’ web content to understand concepts and context of information more like humans. For example, does “java” refer to a computer programming language, a coffee drink or an island in the Pacific?

• Millions of concepts and expressions covering 80+ vertical topics (Ontology + Dictionary = VSW Knowledge Resources) are used to understand, organize and relate pages from Websites, Content Creators and Advertisers.

• Automatically discovers relationships and understands similarities between ad content and publishers web pages, then displays ads next to relevant content which optimizes response rates.

• Eliminates the need for advertisers to select and manage keywords.

The VSW’s semantic indexing technology organizes concepts into more than 80 distinct content verticals. This technology underlies the most powerful vertical search engines in the industry and allows VSW to serve highly targeted ads to publishers in key content arenas.  VSW FeatureLinks™ are currently live on leading online publisher sites in the following verticals:

• Food – VS4 Food™

• Home and Garden -VS4 HomeandGarden™

• Entertainment – VS4 Entertainment™

• Weddings – VS4 Weddings™

• Family – VS4 Family™