VSW on the Web
How Google Knowledge Graph Search Impacts Retailers
Facebook collects a massive amount of data on consumers’ interests, likes and relationships. Until recently, the only way to monetize this data was to display ads next to a person’s page on the social media site…
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Vertical Search Works Introduces Security Integrity Process (SIP)
Vertical Search Works (VSW), a top search technology company, announced an objective process to help advertisers, agencies and publishers to verify whether the sites found in their vertical content network are of high quality and brand appropriate…
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Semantic & Graph-Based Search: The Future Face Of Search
The prediction that search would become increasingly semantic and graph-based has certainly proven to be more than true. Not only have the search engines since adopted schema.org as a standard along with microdata as a syntax…
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Click Fraud’s Days Are Numbered
Online advertising’s days of Wild West-like lawlessness will soon come to an end as new validation technology, human vigilance and the improved security of smart devices are coalescing to significantly reduce the risk of click fraud that is impacting digital… campaigns….
Read More MediaPost – Semantic Search And Raw Data On Rise
Semantic search and extraction of data from natural language and pictures continues to be an important trend. Recently, Hewlett-Packard confirmed rumors that it would acquire Autonomy, a semantic-based tool used to extract information from non-structured data such as text…
Read More MediaPost – Brand Images Heighten Paid-Search Ads
If images improve click-through rates and help sell products and services, Vertical Search Works (VSW) may be onto something. The company offers marketers at Web publishers an alternative to Google paid-search ads, adding an image of the product being sold with a 140-character description, and a search box under the listing. The attached engine allows consumers to further the search through an on-site engine
Read More MediaPost – Mobile Search Apps and Widgets Become Future Ads
Research firm eMarketer estimates advertisers will spend $1.2 billion globally this year — up 66% sequentially, topping $4.4 billion by 2015. Any foodies read Search Marketing Daily? Aside from Google, Vertical Search Works (VSW), which builds semantic search widgets and advertising solutions, announced the launch of VS4Food, a semantic and voice search app for Android phone user
Read MoreBruce Clay – A Shortcut to the Grail: How Semantic Search Can Boost Internet Marketing for Small Businesses
As with any business in the information age, marketing has become a more and more specialized discipline. Long gone are the days when companies would just put up a billboard or record a radio advertisement, and expect the compelling copy to make the sale. Even within the Internet age, there has been an evolution—the indiscriminate pop-ups of the early World Wide Web era have evolved into the current search advertising market, which predicates itself on complex algorithms meant to divine the most effective results…
Read More MediaPost – Foodies Get Search Engine Organizing Results In Categories, Images
Vertical Search Works (VSW) officially launched its semantic search and advertising platform VS4Food, a search widget for publishers. Search on a food-related query and the search engine returns results from both the publisher’s and other related Web sites. The platform organizes results into categories and serves up images along with the text, as well as image and text ads…
Read MoreSemanticWeb.com – Vertical Search Works Provides Semantic Alternative to Google AdWords
Vertical Search Works offers a semantic image-enabled marketing alternative to Google ads. According to a recent article, “If images improve click-through rates and help sell products and services, Vertical Search Works (VSW) may be onto something. The company offers marketers at Web publishers an alternative to Google paid-search ads, adding an image of the product being sold with a 140-character description, and a search box under the listing…
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