Facebook collects a massive amount of data on consumers’ interests, likes and relationships. Until recently, the only way to monetize this data was to display ads next to a person’s page on the social media site…Read More
Vertical Search Works (VSW), a top search technology company, announced an objective process to help advertisers, agencies and publishers to verify whether the sites found in their vertical content network are of high quality and brand appropriate…Read More
The prediction that search would become increasingly semantic and graph-based has certainly proven to be more than true. Not only have the search engines since adopted schema.org as a standard along with microdata as a syntax…Read More
Online advertising’s days of Wild West-like lawlessness will soon come to an end as new validation technology, human vigilance and the improved security of smart devices are coalescing to significantly reduce the risk of click fraud that is impacting digital… campaigns….Read More
Semantic search and extraction of data from natural language and pictures continues to be an important trend. Recently, Hewlett-Packard confirmed rumors that it would acquire Autonomy, a semantic-based tool used to extract information from non-structured data such as text…Read More
If images improve click-through rates and help sell products and services, Vertical Search Works (VSW) may be onto something. The company offers marketers at Web publishers an alternative to Google paid-search ads, adding an image of the product being sold with a 140-character description, and a search box under the listing. The attached engine allows consumers to further the search through an on-site engineRead More
Research firm eMarketer estimates advertisers will spend $1.2 billion globally this year — up 66% sequentially, topping $4.4 billion by 2015. Any foodies read Search Marketing Daily? Aside from Google, Vertical Search Works (VSW), which builds semantic search widgets and advertising solutions, announced the launch of VS4Food, a semantic and voice search app for Android phone userRead More
As with any business in the information age, marketing has become a more and more specialized discipline. Long gone are the days when companies would just put up a billboard or record a radio advertisement, and expect the compelling copy to make the sale. Even within the Internet age, there has been an evolution—the indiscriminate pop-ups of the early World Wide Web era have evolved into the current search advertising market, which predicates itself on complex algorithms meant to divine the most effective results…Read More
Vertical Search Works (VSW) officially launched its semantic search and advertising platform VS4Food, a search widget for publishers. Search on a food-related query and the search engine returns results from both the publisher’s and other related Web sites. The platform organizes results into categories and serves up images along with the text, as well as image and text ads…Read More
Vertical Search Works offers a semantic image-enabled marketing alternative to Google ads. According to a recent article, “If images improve click-through rates and help sell products and services, Vertical Search Works (VSW) may be onto something. The company offers marketers at Web publishers an alternative to Google paid-search ads, adding an image of the product being sold with a 140-character description, and a search box under the listing…Read More
Home Décor Express
Other paid search services are just like throwing money into a black hole. On top of the obvious gains that we see in order volume when our FeatureLink ads are active, Vertical Search Works really stands apart for its service, execution and problem-solving.
Wine Barrels for You
We are so pleased with the results of our campaign with Vertical Search Works. Your helpfulness and direction has allowed us to increase both traffic and sales!
"Before we started our Ad campaign with VSW our web traffic was all over the place, up and down with crazy spikes and then extreme low points. Now after working with VSW our traffic has actually increased and is much more consistent than before. We have noticed that VSW has brought more unique visitors to our site than any other venue by about 14%. I have been very pleased with the traffic generated, the ease of use within the reporting site, and the friendly & knowledgeable customer service."
BunZai Media Group
"Within two weeks of running our campaign BunZai’s cost per acquisition rate dropped by 61%! The results really speak for themselves, VSW’ FeatureLink gave us perspective on what was working, what wasn’t, and helped us to refine our pay-per-click advertising much more quickly than any other system."
Your network of entertainment, family, home and other web sites rank among our top tier sales providers which include Google, Yahoo and a few other high profile outlets. What really “wow-ed” us here at Horizon Structures was that, within a very short time, the VSW sites were in the Top 10 of all the sites referring traffic to our website!
VSW has provided a better return than other marketing ventures, including social networking. The campaign is at the top of our analytics in generating new members and attracting potential consumers. The staff has shown to be pro-active and kept well communication throughout.