Publisher FAQFrequently Asked Questions

Vertical Search Works Security Integrity Process – read more.

Semantic Ad Search matching analyzes the content of every page and extracts concepts. Those concepts are matched with the concepts in the query. Try for example searching for fish on VS4 Food to see the power of semantic expansion”.

Better user experience. No technical integration. No channel conflict.

You keep 100% of your Banner and right rail display inventory and 50% of the ads displayed by VSW FeatureLink.  Monthly revenue will increase as visitors become used to your vertical search quality.

Yes. You can use your existing ad units or the VSW ad unit. You can also use your existing ad units in combination with the VSW ad unit.

The ad unit can be located anywhere on your page and styled the way you want it. Of course, ad unit placement can influence significantly the click through rate.

Ad unit placement is an important part of maximizing your CTR. Generally, placements visible near the top of the page above the fold perform several times better than placements at the bottom.

CPMs vary by site and Ad placement.

Not at all; FeatureLink™  is 100% incremental revenue.

Where you place the ad unit has a dramatic impact on ROI and revenue.

Revenue generated from the VSW FeatureLink™ ad unit is shared 50/50 with the publisher.

Unlike web search engines, vertical search targets your user’s queries to the most relevant set of websites.

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms; generating more relevant results.

As your users decide they want to expand their search and discovery process, your vertical search offering will give them superior results and provide you with additional page views and monetization opportunities.  Providing first class search in your vertical will increase visitor loyalty.

It only searches your site.  It doesn’t search the web.  That means users will leave and go to sites like Google, Bing, and Yahoo to find what they want thus abandoning your site.

VSW Search™ is semantic search. That means it provides better vertical-specific results.

For example, try searching for “fruit and nut” on Google v.s. VS4Food

VS4Food is centered around food products while Google returns results for a Bollywood movie at the top.

Increasing traffic and revenue are priorities.   VSW Search™ can help you with both!

You will recapture traffic that is currently leaving your property to see what other sites are saying about a particular topic.  This can result in an increase of 5% to 10% in incremental traffic.

You are paying for those options and they are not very effective.  VSW Search is a NO COST, RISK-FREE, REVENUE GENERATING solution.  You can decrease site abandonment by using VSW Search™ because users stay on your site longer.

Just like site search, Google custom search is complementary to your vertical search service.

Promotion is key!  You will want to promote this new experience like any other premium content experience on your site.  VSW will work with you to create messaging.   You should consider promoting it in: newsletters, tweets, house ads and more.