Proprietary semantic search and ad matching technology allows marketers to effectively target customers on Food, Family, Entertainment, Home & Garden, and Wedding web sites from top publishers.
June 11, 2012 – NEW YORK – Vertical Search Works™ (VSW), a rapidly growing provider of semantic search solutions for Web publishers and advertisers, announced today that its network of premier and leading content providers has dramatically increased, allowing advertisers to take advantage of 1.4 billion ad impressions, comprising 73 million unique monthly visitors. The viewership of the network has grown by over 500% in the last 9 months, owing largely to VSW’s ability to effectively match publishers’ content with relevant advertisements, enabling publishers to easily monetize their web properties while providing advertisers an effective way to reach new customers.
To capitalize on the continued acceleration in traffic, VSW is hiring over 100 additional staff members to keep pace with this tremendous growth.
VSW combines semantic search technology, first developed for United States intelligence agencies, with relationships with leading publishers to deliver paid search advertising solutions that are more visually appealing and relevant than traditional search advertising platforms, across several key industries including Food, Family, Entertainment, Wedding, and Home & Garden.
“Since our formation in 2010, we have dedicated ourselves to providing increased relevance in content matching to both our publisher and advertiser clients and our ability to expand our network so quickly is a testament to that commitment,” said Colin Jeavons, President and CEO of VSW. “We are proud to see our vertical search solution, driven by our semantic technology, continue to increasingly benefit publishers and advertisers as an effective complement to their existing text and banner ad campaigns.”
About Vertical Search Works™:
Vertical Search Works’ mission is to provide better, more accurate search to people seeking information, knowledge, products or services within their area of interest. VSW leverages proprietary semantic search technology which understands user intent better than traditional keyword-based search. Users can experience VSW Search™, a targeted vertical search engine, on the Web sites of major online content producers in the Food, Home & Garden, Weddings, Family and Entertainment industries. The company also offers VSW FeatureLink™, which allows marketers to feature their products with an image and a 140-character call to action next to relevant content from VSW’s online publishing partners. Marketers pay a fixed price cost-per-click and generate additional sales without the complexity of keyword bidding. VSW FeatureLink™ is complementary to all paid search and advertising models currently used by its publishers.